The American Explorer's League is a conceptual adventure group with travel and exploration opportunities across the country. The branding itself is colorless; colors are assigned to the individual letters in the brand's initials, which are then used throughout the design.
Three posters advertise the league - one for each letter that make up its name. Each letter contains an illustration in a very fluid, watercolor-like style. The designs are printed on a textured paper.
An interactive map on the American Explorer's League website allows users to view trails and points of interest. The arrowhead and secondary "AEL" mark are used throughout this design.
